1賽格 is a mobile terrestrial digital audio/video and data broadcasting service in Japan, Argentina, Brazil, Chile, Uruguay, Paraguay, Peru, and the Philippines.

1 seg is designed as a component of ISDB-T, the terrestrial digital broadcast system used in those countries, as each channel is divided into 13 段, with a further segment separating it from the next channel; an HDTV broadcast signal occupies 12 段, leaving the remaining (13千) segment for mobile receivers, 因此得名, “1賽格” 或者 “数位电视”. See full seg.