Uganda DVB-T2: Uganda pay-TVs jockey for the digital switch

Uganda DVB-T2 KAMPALA, Uganda - Perusahaan televisi mbayar Cina anyar,  StarTimes, ngenalake apa sing bisa diarani dekoder lan buket langganan sing paling murah ing pasar. Dijuluki 'Lumbasa', StarTimes is aiming to latch onto the digital migration campaign culminating in the analog transmission switch-off date of June 30th, 2015. While the campaign has a sensitization element to have people prepare for the switch-off, perusahaan uga pengin nggodho pamirso televisi menyang jaringan karo rega mirah piranti lan layanan. StarTimes introduced a new HD decoder of DVB-T2 technology called StarTimes Light at a cost of Ush8000 with an initial subscription of Ush41,500 from which you can choose your favorite bouquet for your monthly subscription. Dheweke uga ngenalake buket anyar sing diarani Nova sing ngidini para pelanggan mbayar Ush200 saben dina lan Ush6000 saben wulan.. Nerangake karo sepuluh saluran lokal lan pitung saluran manca liyane.

On paper, anyone with a television set at home can afford this price. Contone karo dekoder StarTimes Light anyar lan langganan awal Ush41,500, yen sampeyan milih Nova minangka buket sampeyan entuk pitung sasi langganan, 2.5 months for the Basic bouquet, 5 weeks for the Classic bouquet, lan 25 days for a Unique bouquet. Kanggo nambah pesen, padha menyang bagean ngisor pasar lan nyedhaki para penunggang boda-boda kanthi kerja sama karo Kampala Metropolitan Boda-Boda Association (KAMBA) kanggo ningkataké migrasi digital. Dheweke ujar manawa bakal pindhah menyang wong liya sing luwih murah ing bisnis sing beda-beda lan nyetel kanggo mbujuk wong-wong mau pindhah.

Migration from analog to digital terrestrial broadcasting was agreed to under the United Nations (LAN) payung karo deadline Juni 2015. Aldrine Nsubuga, direktur pemasaran StarTimes ujar manawa migrasi kasebut ditindakake ing saindenging jagad kanthi negara-negara sing wis rampung karo proses kasebut.. "Negara apa wae utawa masarakat sing ora bakal migrasi menyang digital sawise 2015 ora bakal duwe recourse kanggo sambat. Iku bakal game liwat. Pramila pamrentah kudu mesthekake yen kedadeyan kasebut lan prosese wis diwiwiti,” ujare Nsubuga.

Nalika dina tenggat wektu teka, pamirsa televisi kudu duwe Free To Air (FTA) Set Top Boxes (STB) sing didol dening vendor pribadi independen utawa decoder saka panyedhiya layanan televisi mbayar kanggo Tv duwe reception. The availability of free-to-air decoders’ means that viewers can get better quality pictures and sound which has been the most selling point alongside quality programming for pay televisions without paying a monthly subscription fee.

Nalika televisi Pay mbayar ragad langganan saben wulan, amarga migrasi digital, viewers using free-to-air decoders will only incur the cost of the decoder and enjoy quality viewing without any payments. Iki tegese televisi mbayar kudu kerja keras supaya wong bisa mlebu ing jaringan yen pengin terus mlaku kanthi bathi lan normal.. Ing wawancara, Tina Wamala the public relations officer of Multichoice Uganda explained that as service providers they are not looking at FTA as direct competitors because their services are discretionary meaning a person must willingly pay for them if they want to access their programming “This decision is based on the attractiveness of the content we have purchased, rangkep utawa diprodhuksi lan kasedhiya kanggo Advertisement.

Kita ora ngira dheweke (FTA) bakal duwe pengaruh sing signifikan ing bisnis kita amarga kita ngladeni rong pasar sing beda. Trans-African Container Transport Limited, Syscorp International Limited, Brivid Uganda Limited, Icomsys Africa Limited, Widestar Digital Kab (U) Limited, and eWorld Technologies Limited are the firms that were approved by Uganda Communications Commission (dhuwur) kanggo ngedol Free-to-Air Set Top Box (STB) utawa Dekoder kanggo Digital Terrestrial Broadcasting ing Uganda. Ing wawancara, Steven Opeitum saka Syscorp International Limited ngandika Free-to-Air Set Top Box didol ing Ushs200,000 nalika Suresha Chourappa saka Icomsys Africa Limited ragu-ragu kanggo nyebutake rega STB..

Nalika StarTimes adol dekoder paling murah ing Ushs41, 500 plus a subscription of about seven months, Multichoice through their GoTv brand sells theirs at Ushs60,000 as their cheapest, prices that are aimed at being affordable to the ordinary people. Dene rega kanggo PayTvs katon narik lan murah, ing dangu, amarga langganan saben wulan, they become a burden to the user, lan kanthi nambah kualitas gambar lan swara thanks kanggo migrasi, ora bisa dihindari yen pamirso ora tuku dekoder PayTv kanggo ngindhari biaya. “We don’t envisage making changes to our pricing structure based on what our competitors are doing this would be commercial suicide, you must remember at the end of the day we are a business with the twin objectives of making a profit and providing a high-quality product which is only possible if we buy and package high-quality content and invest in the broadcast infrastructure needed, iki biaya dhuwit,” ujare Wamala babagan regane.

(sumber saka http://www.busiweek.com/index1.php?Ctp=2&pI=2802&pLv=3&srI=69&spI=221&cI=11) Kanggo luwih Uganda DVB-T2, mangga bukak link ing ngisor iki: https://ivcan.com/c/dvb-t2/