1itse is a mobile terrestrial digital audio/video and data broadcasting service in Japan, Argentiina, Brasilia, Chile, Uruguay, Paraguay, Peru, and the Philippines.

1 seg is designed as a component of ISDB-T, the terrestrial digital broadcast system used in those countries, as each channel is divided into 13 segmentteihin, with a further segment separating it from the next channel; an HDTV broadcast signal occupies 12 segmentteihin, leaving the remaining (13th) segment for mobile receivers, siitä syystä nimi, “1itse” tai “yksi Seg”. See full seg.